Real estate marketing techniques

Being a realtor is kind of like being you. You may represent a brokerage firm but in most cases you should present yourself as an agent, negotiator, marketer, financing consultant and sell everything in the industry.

Real estate marketing techniques

 

Being a realtor is kind of like being you. You may represent a brokerage firm but in most cases you should present yourself as an agent, negotiator, marketer, financing consultant and sell everything in the industry. Your clients will be counting on you for one of the biggest transactions (both financially and emotionally) of their lifetime and you need to be their best.

The more you market yourself the more you will inherently market the homes and properties you represent. This is a win-win strategy!

 

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Real estate is a unique industry for creating a marketing strategy. Some industries and businesses focus only on digital marketing methods while others invest in traditional tactics such as postcards and billboards.

In real estate, you will most likely do all of the above. Most agents don't define a target audience for their marketing strategy. They just want customers and buyers. The wider the net the more people they attract, the more income they bring in and the more homes they sell.

So let's talk about the different ways you can market yourself as a real estate agent. We break it down by type of marketing and discuss both inbound and outbound methods.

1. Digital marketing

The world of digital marketing is seemingly endless. Does this mean you should invest in every marketing opportunity? Not quite, especially if you're a new agent. Start with a few of these strategies and then expand as your commission allows.

Website

As an agent, a website builds awareness of your personal brand and markets the homes you have for sale. More buyers and sellers are online than ever before, so if you're not online, you're missing out on revenue and customers.

Online presence as a real estate agent also shows your legitimacy and how serious you are in taking your job. It should have information about you (including a stellar bio), how to contact you and the homes you currently sell.

Weblog

Starting a blog is another way to attract customers; it builds trust among visitors and proves your real estate expertise. The mystery and complexity of the industry can work in your favor. Your visitors and clients will inevitably have questions and your real estate blog can answer them.

Make your blog part of your website. This will keep visitors on-site and present you more as an agent. When you start your blog, post as often as you want, but as often as you choose, make sure you can keep a consistent rhythm. Need ideas? Pay attention to the questions your customers are asking or maybe blog about the house you're selling.

Social media

Did you know that over 74% of agents use Facebook and LinkedIn to market their business? Social media is at the fore in the world of real estate and there are many ways to use social media for your marketing. A dedicated Facebook page can help you connect with potential clients, market your home and share your blog content and an Instagram account is a place to share high-quality real estate photos. Social media is a great way to connect personally with customers. As a marketer, making personal and emotional connections is critical in your business endeavors. When it comes to buying or selling a home, clients don't just need to know you can get the job done, they need to know they can trust you.

E-mail

E-mail is another great way to market, regardless of demographics or buyer (or seller) status. Whether they're actively looking for a new home or you simply get their e-mail address from an online form. E-mail can help you stay connected and keep them top of mind and vice versa.

A great way to do this is through a real estate email newsletter. Newsletters are simple tactics and templates that allow you to be creative with your content. In your newsletter, you can include current homes for sale, customer testimonials, fun personal facts and local events.

Paid advertising

There are pros and cons to paying for advertising, whether it's for your real estate business or your current property. If you decide to spend on advertising such as social media ads, banner ads or even native ads, make sure you're targeting the right geographic locations (because you're probably not working with customers that are far away). Consider paying for ads on local interior design sites or family-oriented blogs or even on your personal real estate blog. In this way, you can know that your ads are being seen by valuable audiences.

Traditional marketing

 

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In the world of real estate, traditional marketing methods are obsolete. This is for several reasons: First, real estate is a highly location-based industry. While it may not make sense for an e-commerce business to market in local magazines or on bus benches, it does make sense for local real estate agents looking to work with local people. Second, traditional marketing methods can be more cost-effective and generate a higher return on investment (ROI) especially when marketing locally.

Experiment with a few of these strategies and see what works best for you.

Business cards and postcards

Business cards are another one of the best for real estate agents. During visits and parties, local events and simply meeting people on the street, you probably always need a business card with your phone number and email address. A real estate business card gives you the opportunity to show your personality and connect with potential clients.

On the other hand, postcards are very effective for marketing homes for sale. Not only is there plenty of room for photos and text but real estate postcards are easy to tear, mail and read quickly.

Direct e-mail

Direct mail may sound old-fashioned but it's actually quite effective in the real estate industry. In fact, direct mail open rates are up to 90% in 2021.

Whether you're posting postcards, personal ads, newsletters or other content, direct mail is a great way to target a specific neighborhood or area in your city. This is a tried and true method that can work alone or in combination with other strategies.

Local advertising

You can do local advertising in different ways. You can pay for local ads in magazines, newsletters, bus benches and billboards. You can distribute your postcards and business cards throughout your target area or partner with businesses that will advertise for you for free.

 

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Alternatively (more creatively) contribute to local magazines or dedicate your own column. This method is the same entry method as blogging and guest posting except that it targets your local neighbors and customers. It also gives you a chance to build trust with your readers and potential customers.

Finally, door knocking is another way to create awareness and market to people in your area. Door knocking is another tried and true method of gathering leads and marketing yourself and your property for sale.

Word of mouth marketing

Word of mouth marketing (WOM) is the most effective tactic for real estate agents. That is why we have dedicated this section to ourselves. Collecting testimonials from past customers is critical to your business and marketing strategy.

Reviews and recommendations

Whether you've worked with one client or 100, always ask for their feedback and suggestions. When you're done with the client, ask for a few words about your service and performance as an agent and ask them to post testimonials, comments and suggestions on the sites. You can also publish these testimonials on your website.

How can you ensure reviews? Be a great realtor. Provide amazing service, do your best and make a great impression on customers. At the end, consider a gift for them to remember you.

Real estate is a prime example of whether you have been the best marketer for current and past clients. By treating every customer with exceptional service, you can ensure referrals for years to come.

Real estate is a complex industry, but it is vital to our economy and lifestyle. Whether you're interested in buying your first home or curious about real estate as a career, it's important to understand the real estate process and the role consumers and agents play in each transaction.

 

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Real estate is an industry that plays by its own rules and as technology, income, purchasing habits and lifestyles change. Real estate becomes more complex and exciting. It is your duty to stay in the best condition.

 

Translator:Mr Saman Sayah