Considering the sensitivity of the job of a real estate consultant in dealing with clients who are different in terms of culture and social and economic class level, the complexities and possible problems ahead in all stages, whether it is the first contact or during the communication and transactions

Real estate consultant job difficulties (pros and cons) and their solutions

 

Considering the sensitivity of the job of a real estate consultant in dealing with clients who are different in terms of culture and social and economic class level, the complexities and possible problems ahead in all stages, whether it is the first contact or during the communication and transactions, it is necessary to study accurately and comprehensively overcome these conditions so that respected consultants have the ability to face and solve such problems easily and achieve their desired success.

 

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Challenges and problems and how to solve them

Along with the advancement of technology, human societies are progressing in all fields and this factor has caused the increase of people's general information and their level of expectation regarding various issues and the emergence of new questions in their minds which will cause consultants can answer all these questions and overcome the problems and challenges ahead by raising their level of awareness.

A real estate consultant will be successful if he can adapt himself to the progress of society and technology and his knowledge in these fields such as knowledge of legal issues, how to negotiate, use of social media and systems or the Internet and sales skills to improve use and storage of the database so that he knows how to use this modern environment and technological tools in his field of work.

 

Why do people think that being a real estate agent is easy?

Except for a few people who work as real estate consultants and some people who are closely familiar with the problems of this job, the majority of people think that doing this job will only be limited to a place as a real estate agency, a desk and the seat where the customer goes and if the desired property is available, it finally leads to the transaction and the real estate consultant receives his percentage from that transaction.

It is true that this idea shows a general structure of this job but a real estate agency requires many licenses, skills, credits, filings as well as knowledge in the field of laws and prices. If the work is extended, it needs experienced personnel and updated information.

 

Problems and solutions

Problem: Misconception of spending a long time in the real estate agency

Most of the clients who are not familiar with the job of a real estate consultant have a misconception in their mind that the consultants have enough free time to talk with them for hours and some people (both clients and friends) are expected to spend time and chat  to spend hours with them. While real estate agent has specific working hours and has a schedule for himself during the day, a limited schedule for each client in order to be able to respond to new and previous clients during the process of buying and selling. He considers himself committed to all customers and has made a promise to each of them and set a time for them in the future. Normally a real estate consultant spends his morning to noon on marketing, banking and notarial matters, in the afternoon to night on contracts and being at the desired property to show it to the client. Sometimes for more success and timely response, the consultant has to give up rest on weekends and holidays.

Solution

Inform the client about the work process and emphasize the scheduling before each meeting to determine the day and the time you will allocate to it. Prepare your real estate consultant to work seven days a week and proceed with planning and discipline from the beginning to achieve success.

 

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Problem: Expect a lot of income at the beginning of the career of a real estate consultant

Some people who decide to enter the profession of real estate consultant and engage in buying and selling or mortgage and rent real estate, see the advertisements, luxury and attractive advertisements in different media such as television and internet. They have a wrong idea in their mind. They believe that when they successfully enter this job and start working, they will get big money and great success with the first or second transaction and put themselves in imaginary situations.

 

Solution

It is true that reaching such a position or such successes is not unattainable but one should be rational and step towards success with planning and effort. If the real estate consultant has enough and abundant effort in his career and one of his important goals is to satisfy the customer in his first transaction, he will gain his trust and opinion for future transactions. He is aware of the fact that all this requires spending a long time and patience. He can imagine a future full of success and profit. A successful consultant should prepare himself for years of hard work and even without vacation and rest. Try to study and be aware of his work fields such as the psychology of people in the first meeting or how to communicate effectively and use modern technologies. Improve and keep up to date in your work such as applications, systems, social networks and media as well as legal laws. It is necessary to get familiar with the rules that determine the amount of his profit and the costs that he may pay for his success and customer satisfaction.

 

Problem: Keeping all wages or commissions

A consultant will not be able to save all of his salary and it is certain that every job has some expenses and payments. Some consultants have the misconception that they can keep everything they earn.

 

Solution

In order to run his business, the consultant has to spend in various fields such as advertising in the media, introducing his brand to the public and consider an amount for renting his place of business as well as for communication whether through the telephone or the Internet. In general, every work in its field has a series of permanent costs which considering and using them will lead to the progress of the work and a secure future. Therefore it is better to implement an accounting process to control and monitor your expenses and commissions so that you can easily manage them with sufficient knowledge of all financial issues and avoid unnecessary expenses.

 

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Problem: Expecting that every call from a costumer will lead to a deal

A novice consultant thinks that as soon as he starts advertising in social networks or media, he has to wait for calls from people; each of those calls will lead to a profitable deal. If in reality this is not the case and without effort, follow up and spending enough time, no deal will be completed. In fact, no business will fall into your trap without intelligence and perseverance.

 

Solution

It is necessary for every consultant to be far sighted in his career and to succeed from the very beginning with careful planning and perseverance, not to be disappointed by the cancellation of transactions or clients not coming back (to look at them as a positive point). It should be noted that important and big deals will be done by hardworking and experienced people.

 

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Problem: Hearing “No”

Some novice consultants get frustrated by hearing no or opposing the client during transactions and cause a negative wave in their client and subsequent clients which causes them to repeat this event and fail consecutively. Hearing no from the consultant should happen every day otherwise it indicates that the consultant is not searching and trying as much as the clients want. Consultant should have a positive view of this process and not cause harm himself or the clients.

 

Solution

A professional consultant is aware of the fact that some clients may give up at the very beginning or during the transactions or even at the end. Transaction is not completed and the professional consultant is familiar with the no hearing and knows how to deal with it. The most important point after hearing no is to follow the customer's request seriously. In order not to become an annoying housing agency, be sure to follow this point. Try to make the customer clearly see your activities in the direction of his desire. To satisfy him and be attracted to you don't just look for the result. Our effort and focus on customer satisfaction will automatically lead to the result you want.

 

Problem: Lack of necessary knowledge of sales science and knowing people

One of the important issues that many real estate consultants struggle with is the lack of knowledge and study in the science of sales, communication and identification of people. Contrary to the fact that many have emphasized this for their success but few consultants pay attention to the matter. During the day, a consultant encounters many different people with different moods and in different economic, social and cultural conditions. How to deal with these people and understand their wishes and attract them requires experience and knowledge.

 

Solution

A professional consultant needs to be serious, firm, soft, caring, honest, polite, careful, persuasive, smart but calm. You should have the same vision for all people but with a different technique and help them all to achieve their desires. Most steps in real estate are tied to emotional elements, you must have the power to control these emotions and feelings and attract the target person to you regardless of his characteristics. This is not possible unless you study and gain experience in these fields.

 

Problem: Time to get results

Achieving quick results at the very beginning of a career and in the early years is a rare occurrence. You may not sell several houses in the first year and there is no guarantee that you will be compensated in the next year. Some people get completely exhausted after failing or hearing no a few times. They do not seek to try harder and fix their shortcomings.

 

Solution

You must be patient and advance your business with hard work and careful planning. You have to make sacrifices and prepare yourself for nonstop days and get out of the comfort frame that you have made for yourself. Cultivate your mind in the direction that your business is thriving and will get better day by day. Speed ​​is great at work but consistency is more important.

 

Many problems and challenges are faced by a consultant during this long and time consuming journey. With hard work and perseverance as well as the necessary knowledge of them, he can overcome them and may has a profitable and prosperous career.

 

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 Writer:Mr Saman Sayah